| 1. |
Value is determined not by what you need or have invested in your property but by what a buyer
is willing to pay. |
| 2. |
The higher you price your property above fair market value, the fewer the number of available
buyers. |
| 3. |
The greatest number of showings occur when your property first comes on the market; it quickly attracts the attention of the largest number of buyers looking for a property in that price range. |
| 4. |
The closer the listing price of your property is to fair market value, the higher the selling price you’ll likely receive. Too high a listing price attracts the wrong buyers and the right buyers won’t see your property. |
| 5. |
The length of time your property is on the market may affect the selling price you receive. In a buyer’s mind, too much time on the market indicates an overpriced property. To a buyer, it presents an opportunity to negotiate a price lower than you might have originally
received. |